Introduction: What Is Costa Blanca and Why Is It So Popular?
Costa Blanca is one of the most highly desirable coastal regions in Spain, located in the province of Alicante within the Valencian Community. Known for its white sandy beaches, crystal-clear Mediterranean waters, and relaxed lifestyle, Costa Blanca attracts millions of visitors and thousands of new residents every year.
Stretching over 200 kilometers of coastline, Costa Blanca runs from Dénia in the north to Pilar de la Horadada in the south, offering a wide variety of cities, seaside resorts, and traditional Spanish towns, each with its own character and lifestyle.
Because of its climate, infrastructure, and affordability compared to other Mediterranean regions, Costa Blanca has become a top choice for:
- Permanent living
- Retirement in Spain
- Second homes
- Property investment
Key Facts About Costa Blanca (Quick Overview)
- Location: Alicante Province, Spain
- Coastline length: 200+ km
- Climate: Mediterranean
- Sunny days per year: 300+
- Average temperatures:
- Winter: 15–18°C
- Summer: 28–32°C
- Main airport: Alicante–Elche International Airport (ALC)
- Popular with: UK, Belgian, Dutch, Scandinavian, and international buyers
Costa Blanca is often ranked among the healthiest climates in Europe, making it especially attractive for people looking to improve quality of life.
Is Costa Blanca One City?
No — Costa Blanca is a region, not a single city.
It is made up of multiple cities and towns, each offering a different lifestyle, property market, and atmosphere. Some areas are vibrant and urban, others quiet and residential, while some focus heavily on tourism or golf living.
Below is an overview of the main cities and key towns in Costa Blanca, helping you understand how diverse the region truly is.
Alicante City – The Capital of Costa Blanca
Alicante is the capital city of the province and the main urban center of Costa Blanca.
- Population: approx. 330,000
- International airport and major transport hub
- Historic old town and marina
- Long urban beaches
Alicante offers a balance between city convenience and beach lifestyle, making it popular with professionals, families, students, and long-term residents. It also has strong rental demand due to tourism and university presence.
Benidorm – Tourism and Year-Round Activity
Benidorm is one of Europe’s most famous resort cities, known for its skyline and long sandy beaches.
- High-rise beachfront living
- Year-round tourism
- Strong holiday rental market
Benidorm attracts buyers interested in short-term rentals, as well as residents who want a lively environment with all services available throughout the year.
Torrevieja – Affordable Coastal Living
Torrevieja is one of the most popular towns in southern Costa Blanca.
- Large international community
- Famous salt lakes with health benefits
- Flat terrain and long promenades
Torrevieja is well known for its affordable property prices, mild climate, and strong expat presence, making it ideal for retirees, families, and first-time buyers in Spain.
Orihuela Costa – Beaches, Golf and Residential Living
Orihuela Costa is a coastal area made up of several residential communities such as Playa Flamenca, La Zenia, Cabo Roig, and VillamartÃn.
- Blue Flag beaches
- Multiple golf courses
- Large shopping centers
It is particularly popular with international buyers looking for holiday homes, family living, or rental properties close to the sea.
Benijófar & Inland Towns – Traditional Spain Near the Coast
Towns like Benijófar, Rojales, and Algorfa offer a quieter lifestyle while remaining close to beaches.
- Traditional Spanish atmosphere
- New-build villa developments
- 10–15 minutes from the coast
These towns are popular with buyers who want more space, better value, and an authentic local feel.
Altea – Culture, Views and Character
Altea is known as one of the most beautiful towns on Costa Blanca.
- Whitewashed old town
- Artistic and cultural atmosphere
- Scenic coastal views
It attracts buyers looking for character properties, lifestyle living, and a more exclusive feel.
Calpe – Nature and Coastal Living
Calpe is famous for the Peñón de Ifach, a large natural rock overlooking the sea.
- Beaches and nature parks
- Modern apartments and villas
- Strong rental appeal
Calpe appeals to both residents and investors who want a mix of outdoor living and coastal convenience.
Jávea (Xà bia) – Premium Family Living
Jávea is considered one of the higher-end towns in northern Costa Blanca.
- Beautiful coves and beaches
- International schools
- Detached villas and luxury homes
It is popular with families and long-term residents seeking quality of life and natural surroundings.
Dénia – Gastronomy and Connectivity
Dénia sits at the northern end of Costa Blanca and is known for its food culture and marina.
- Ferry connections to Ibiza and Mallorca
- Long beaches and port area
- Recognized gastronomic destination
Dénia offers a balance of Spanish authenticity and international accessibility.
Climate and Lifestyle: Why People Choose Costa Blanca
Costa Blanca’s climate allows for an outdoor lifestyle all year round.
- Mild winters
- Warm, dry summers
- Low humidity compared to other coastal regions
Residents enjoy walking, cycling, swimming, golf, and beach life almost every month of the year, which is a major reason why people choose Costa Blanca to live or retire.
Costa Blanca for Living, Travel and Property Investment
Costa Blanca continues to attract:
- Full-time residents
- Second-home buyers
- Remote workers
- International investors
Key reasons include:
- Competitive property prices
- Excellent healthcare and infrastructure
- International communities
- Strong long-term and holiday rental demand
Final Thoughts: Is Costa Blanca Right for You?
Costa Blanca is not a one-size-fits-all destination. Its strength lies in its diversity of towns and lifestyles, offering something for almost everyone, whether you are looking to live permanently, retire, enjoy holidays, or invest in property.
This guide serves as a foundation overview of Costa Blanca. In future articles, each town and city can be explored in detail to help you make the right decision.
Thinking About Living or Buying Property in Costa Blanca?
Whether you are considering moving to Costa Blanca, buying a holiday home, or exploring property investment opportunities, choosing the right town is key.
At Selexy Properties Spain, we help international buyers understand the different areas of Costa Blanca and find properties that truly match their lifestyle, goals, and budget — without pressure.
If you’d like:
- Guidance on the best towns for your situation
- Access to new build and resale properties
- Local insights before making a decision
You’re welcome to get in touch for an informal conversation.
Gee H. +34643800698